DAA Accountability Partners Click Play on Mobile Video Ad Transparency
August 28, 2018
DAA Accountability
Summit Snapshot: DAA Accountability Partners Offer 10 Tips for DAA Principles Compliance -- And More
July 6, 2017
By Lou Mastria
Big Idea: Digital advertising is a dynamic industry. Is your business keeping up with the latest best practices? Staying in the lead of the digital ad ecosystem while adhering to DAA Principles requires proactive action and diligence.
A day before this year’s Digital Advertising Alliance (DAA) Summit 2017, we held our inaugural “Digital Advertising Accountability Workshop,” which provided the latest insights in responsible data collection and transparency through a series of engaging presentations and panel discussions. We were able to offer Continuing Legal Education credit in eligible states, an added benefit for attorneys that also heard practical compliance advice for their clients’ benefit.
Cross-Device Guidance for DAA Principles: Enforcement Begins on Feb. 1, 2017
January 25, 2017
By Lou Mastria
Our Accountability Partners are ready to begin the enforcement phase of DAA’s Cross-Device Guidance -- the next step in a process that we, as the responsible digital ad industry, started almost 2 years ago with initial development of the guidance itself.
The Digital Advertising Alliance (DAA) Principles for Interest-Based Advertising and Multi-Site Data collection and use are well established in both desktop and mobile advertising environments.
FOUNDING ASSOCIATIONS
