Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way
July 27, 2018
By Lou Mastria
DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.
Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A
