Survey Shows 88% of Americans Expect to Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon
Large Majorities Say AdChoices Icon Is Useful and Easy to Understand, While Two-Thirds Say They Have Clicked the AdChoices Icon in Past
Consumer Research
Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon
April 2, 2024
By Lou Mastria
The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies.
As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices.
Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon
Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives
The $1,400 Question: Consumers Expect to Pay Much More Without Free Ad-Supported Content & Services
September 28, 2020
By Lou Mastria
Americans believe popular digital offerings like news, sports, and email would cost $1,404/year without funding from advertising, up more than $200 in last four years.
Americans are struggling to recover from the worst economic collapse in modern times, with tens of millions out of work, struggling to pay their bills, or reducing household expenses to make ends meet.
Americans Value Free Ad-Supported Online Services at $1,400/Year; Annual Value Jumps More Than $200 Since 2016
Four in Five Say Availability of Free Apps Would Influence Decision on Which Mobile Phone to Purchase
NEW YORK, NY, September 28, 2020 – Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA).
Interest-Based Advertising – Getting a Whole Lot of Love (and Trust)
November 18, 2013
By Lou Mastria
The DAA program offers the types of privacy protections that consumers want -- and having these protections present increases their trust in advertising and brands..
Two weeks ago, the Digital Advertising Alliance announced the results of a Zogby consumer research effort it commissioned which provided an opportunity to take the temperature regarding U.S. consumer attitudes about their Internet experiences, and their understanding of how advertising (and interest-based advertising) helps to finance the quantity, quality and diversity of content they experience there.
In California Privacy Debate, It’s Helpful to Listen to Real People
February 4, 2019
By Lou Mastria
DAA Survey spotlights voice of California consumers in privacy & security legislative priorities.
On complicated technology policy issues, one voice is too often absent: the people who would be affected. As California grapples with the implications of the nation’s most far-reaching privacy law, it’s time to bring those consumer voices into the debate.
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