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Consumer Education

In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

February 1, 2021

Among profound circumstances, we are more focused than ever toward keeping advertisers and their customers engaging in transparent, trustworthy ways in 2021.

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content

February 14, 2019

DAA offers three suggestions on ways to fashion implementation of CCPA in the state to protect digital advertising without compromising consumer privacy.

This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.

 

Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use.

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

March 2, 2017

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement.

Digital Advertising Alliance Launches 'AppChoices en Español’ To Improve Access to DAA Mobile App for Spanish Speakers

NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

That Icon That You See? Yeah, You Know Me.

September 29, 2016

Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.

One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were first launched, but – happily – we’ve made significant progress since then.

More Than 10 Million Consumers Exercise Choice through the DAA

September 14, 2016

Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (https://optout.aboutads.info/).  While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual mechanisms.

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