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A Crucial Preemptive U.S. Privacy Law: The Ad Industry is Setting the Stage

February 23, 2026

By Lou Mastria

Big Idea: When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising.

Big Idea (in full): When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising and the reasons the ad-supported digital ecosystem is valuable and worth protecting for the consumers who benefit from it and the businesses who grow because of it. 

What the Consumer of a Modern Digital Advertiser Needs in 2025… AdChoices.

February 26, 2025

By Lou Mastria

Big Idea: Consumer-brand engagement in 2025 will increasingly rely on relevant advertising on sites, apps, CTV, and streaming devices. Give consumers consistency with ‘AdChoices’ over targeted ads in this evolving landscape.

Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions:  “Why did I get this ad?” and “What can I do about it?”

In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

February 1, 2021

By Lou Mastria

Among profound circumstances, we are more focused than ever toward keeping advertisers and their customers engaging in transparent, trustworthy ways in 2021.

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

By Lou Mastria

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content

February 14, 2019

By Lou Mastria

DAA offers three suggestions on ways to fashion implementation of CCPA in the state to protect digital advertising without compromising consumer privacy.

This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.

 

Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use.

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

March 2, 2017

By Lou Mastria

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement.

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