Consumer Control and Choice

Summit Snapshot: Our Information Economy Depends on Responsible Data Use – A Vital Reminder for Us in California and Beyond

June 30, 2026

By Lou Mastria

Big Idea: Data stewardship is the foundation of our work, which enables both meaningful privacy protections, delivers benefits to consumers and creates enterprise value. Preserving this balance is critical to policy and market leadership.

Privacy for consumers is vital in our work at AdChoices, but consumers expect more than one goal.

California Settlement Reinforces Importance of Checking State Compliance Obligations While Also Adopting IBA Choice

March 6, 2026

By Lou Mastria

Big Idea: DAA’s choice tools set a global standard for information and choice around interest-based advertising, but companies should also work with their legal teams to ensure they meet any relevant compliance obligations under state law.

 

If you’ve ever been stuck under a leaking kitchen sink holding the wrong wrench, you know one of the most fundamental rules of home repair: Use the right tool for each job.

The Consumer Protection Built into AdChoices

February 6, 2026

By Lou Mastria

Big idea: AdChoices has been designed and implemented through the lens of consumer protection.

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

Government Advertisers Demonstrate Public Benefits of Relevance and Use AdChoices Icon to Provide Transparency and Control

October 28, 2025

By Lou Mastria

Big idea: Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward -- right in the ad.

Big idea (in full): Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward, right in the ad, while enabling advertising relevance, efficiency, effectiveness, and accountability.

Throughout American history, government agencies and institutions have used powerful advertising campaigns to drive civic engagement and education.

What the Consumer of a Modern Digital Advertiser Needs in 2025… AdChoices.

February 26, 2025

By Lou Mastria

Big Idea: Consumer-brand engagement in 2025 will increasingly rely on relevant advertising on sites, apps, CTV, and streaming devices. Give consumers consistency with ‘AdChoices’ over targeted ads in this evolving landscape.

Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions:  “Why did I get this ad?” and “What can I do about it?”

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