Consumer Control and Choice

Summit Snapshot: Rep. Diaz Barragán (D-CA) Addresses Responsible Data Use and a Potential National Privacy Law

July 6, 2020

Big Idea: The transparency and safeguards that consumers demand and expect in a national data privacy law are foundational to the DAA Principles and the Privacy for America framework were echoed in a speech by Rep. Diaz Barragán at DAA Virtual Summit 20.

The Digital Advertising Alliance (DAA) may have taken our annual Summit program “virtual” – having to relocate online from our original intended venue in Southern California, because of COVID-19 -- but that didn’t stop an influential member of California’s Congressional delegation from addressing our Summit audience on consumer data concerns and the need for a new federal privacy law.

Final Proposed Regulations to Implement the CCPA Fail Consumers and Businesses, Advertising Trade Associations Say

Ambiguous Rules, Unconstitutional Requirements, and Lack of Time to Comply Will Hurt Californians

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several leading advertising trade associations.

Summit Snapshot: Reassurance Now and for the Long Run with the YourAdChoices Privacy Program

May 19, 2020

Big Idea: Adherence to DAA Principles is the “go to” for brands when it comes to offering consumers transparency and control.

Earlier this month, at DAA Virtual Summit 20 | ADvolution, it gave me an opportunity to express thanks to our speakers, sponsors, programmers and team – and to reflect on the current advertising and privacy environment.

En Español, Because Language Matters for Privacy in U.S. Markets

October 22, 2018

With 52.6m Americans using Spanish as their primary language – and as many as 41m speaking only Spanish – we believe consumer education and privacy protection developments in Spanish are every bit as crucial as their English-language counterparts.

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.

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