Home >> Blog Terms >> Consumer Control

Consumer Control

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

March 16, 2022

By Lou Mastria

Big Idea: Societal value is generated through interest-based advertising while extending meaningful consumer privacy, business groups told Members of Congress citing DAA earlier this month. DAA Board members push for balanced federal privacy legislation.

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep.

Summit Snapshot: With Data Infinity, the Advertising Operating System Has Evolved to Become a Society Operating System – with Ethical Ramifications

August 5, 2021

By Lou Mastria

Big Idea: Data ethics matter, because a mind shift and generational shift tells us they matter. In the advertising ecosystem, we need data-driven operational systems with oversight to keep pace with people, feelings and fairness.

Data ethics was a central focus of this year’s Digital Advertising Accountability Workshop, held June 24 in conjunction with the Digital Advertising Alliance’s Virtual Summit 2021 – and a keynote conversation between author Rishad Tobaccowala, senior adv

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

August 4, 2020

By Lou Mastria

This effort is organized under the Partnership for Responsible Addressable Media (PRAM)

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer expe

DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Ad Tech Providers; Tools to Go Live on January 1, 2020

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools.

Back to Top