Consumer Choice and Control

Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon

April 2, 2024

The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies.

As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices.

Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon

Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives

NEW YORK, NY -- April 2, 2024 -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a

DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools

January 5, 2024

Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.

Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support

June 22, 2021

It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.

As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.

Back to Top