Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)
AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service
New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).
