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Final Proposed Regulations to Implement the CCPA Fail Consumers and Businesses, Advertising Trade Associations Say

Ambiguous Rules, Unconstitutional Requirements, and Lack of Time to Comply Will Hurt Californians

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several leading advertising trade associations.

DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Ad Tech Providers; Tools to Go Live on January 1, 2020

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools.

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