AppChoices

Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions:  “Why did I get this ad?” and “What can I do about it?”

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.