American Advertising Federation

Digital Advertising Alliance Presents 2026 'DAA Privacy Icon' Award to AAF's Clark Rector

Rector Honored for Nearly Four Decades of Leadership in Advertising Self-Regulation, Consumer Privacy, and Industry Advocacy

SAN DIEGO, CA – April 16, 2026 -- The Digital Advertising Alliance (DAA) today named Clark Rector, Executive Vice President of Government Affairs at the American Advertising Federation (AAF), as the recipient of the fifth annual "DAA Privacy Icon" award.

A New Initiative to Advance Industry Privacy Protection Principles and Drive Efforts to Pass a Uniform Federal Privacy Law

December 8, 2023

By Lou Mastria

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.  The Responsible Privacy in Advertising Initiative (RPIA) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact pree

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