Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program -- an ‘Iconic’ Boost
June 7, 2023
By Lou Mastria
Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.
Election 2024 may still be a year-and-a-half away – but campaigns are already starting. DSPs need to take immediate note.
