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In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

February 1, 2021

By Lou Mastria

Among profound circumstances, we are more focused than ever toward keeping advertisers and their customers engaging in transparent, trustworthy ways in 2021.

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

Enforcement in Action 4.0 – DAA Updates its Review of Independent Accountability Actions to Drive DAA Principles Adherence

December 10, 2020

By Lou Mastria

The keystone of the Digital Advertising Alliance program – independent enforcement – serves to educate the interest-based advertising marketplace on how to use data to serve digital & mobile ads with privacy sensitivity, particularly as we innovate.

As I post this, hundreds of privacy, compliance, marketing and legal professionals at DAA participating companies will soon receive a copy of a newly updated Enforcement in Action casebook, our fourth edition cataloging what we’ve learned from nine years of independent accountability.

Summit Snapshot 19:DC | U.S. Dept. of Commerce Assistant Secretary for Industry & Analysis Sullivan Seeks to Keep Open Global Data Flows with Trading Partners in Privacy-First Age

August 15, 2019

By Lou Mastria

Big Idea: If there’s any concern about the Trump Administration’s commitment to recognizing and facilitating opportunities for digital innovation among private players in our global economy, then such concern can be dismissed.

During a keynote address at the Digital Advertising Alliance Summit 19:DC in Washington, Acting Assistant Secretary James Sullivan, Jr., gave spirited support for such innovation – and detailed the wide-ranging efforts by the International Trade Administration at the U.S.

Summit Snapshot ‘18: Taking Transparency to Digital Political Advertising

July 12, 2018

By Lou Mastria

Big Idea: DAA now provides guidance on application of its Principles to digital political ads. A new working group to devise creative guidelines for the PoliticalAd icon and marker is under way. A Summit18 panel explored developments.

It’s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate “express advocacy” ads.  In that time, we published a consumer-facing Web site, and we’re about to embark on a working group t

Summit Snapshot ‘18: Top Policymakers Discuss Global Data Flows for Advertising & Privacy Regulation on Different Borders

July 11, 2018

By Lou Mastria

Big Idea: Two leading policymakers spoke to DAA Summit18 participants on global data flows and consumer trust, and public- and private-sector efforts to enable and bolster both objectives.

“In many ways, it feels like we’re at a data ethics tipping point in respect to the public’s trust,” said Elizabeth Denham, information commissioner of the United Kingdom’s Information Commissioner’s Office (ICO). She was featured in a video address during the DAA Summit18’s keynote policy conversation titled, “A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?”

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Partnering with Purpose: Keeping Effective Self-Regulation Moving in 2016 and Forward

January 13, 2017

By Lou Mastria

Partnerships power the Digital Advertising Alliance (DAA) self-regulatory program. As we begin the New Year, it’s an opportune time to take stock and report on the accomplishments of the DAA in the past year.

This exercise helps us continue to be a strong partner with you, keeping in step with marketplace innovations, brand engagements and consumer expectations in the year ahead.

Education through Accountability: DAA Introduces its First Enforcement in Action Casebook Resource

December 14, 2016

By Lou Mastria

This new DAA resource summarizes all enforcement actions reviewed through Summer 2016 by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA Principles – to bolster brand engagement and consumer trust.

This week, the Digital Advertising Alliance will start its fulfillment of our Enforcement in Action casebook – a summary of learnings from five years of U.S. enforcement of DAA Principles in the interest-based advertising marketplace.

Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017.

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