Home >> Blog Terms >> 4As

4As

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

September 1, 2021

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential.

Summit Snapshot ‘18: Using Data for Social Good – and Really Terrific Stories

August 17, 2018

Big Idea: Data about consumers empowers creative, innovative and and socially powerful marketing and advertising, in service to the greater good.

Marla Kaplowitz, president and chief executive officer, 4A’s, hosted a Digital Advertising Alliance (DAA) Summit18 – ADapt! panel that explored these altruistic themes – with compelling content that truly demonstrates the depth and breadth of how data, advertising and social channels can be leveraged to make a world of difference, daily.

Back to Top