Welcome to the Digital Advertising Alliance's (DAA) page for companies seeking information on AppChoices.
Welcome to the DAA page for companies who are seeking information about AppChoices. Please complete the short form below and DAA will respond with additional information.
Companies can utilize AppChoices to easily meet their transparency and control obligations under the DAA Principles.
Companies participating in the DAA provide transparency and choice under the DAA’s Principles. Some ads are customized based on predictions about consumer interests generated from app usage (“interest-based” ads). The DAA Principles apply to interest-based advertising and other applicable uses of cross-app data collected over time and across different, unaffiliated apps. Using AppChoices, consumers can opt out from the collection of cross-app data on a particular device for interest-based advertising and other applicable uses, by some or all of the companies listed in AppChoices.
REQUEST APPCHOICES INFORMATION FOR YOUR COMPANY BY COMPLETING THE BELOW FORM