AMI Resources
AMI Policy Framework:
AMI Operationalization at DAA - News Releases
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)
(May 3, 2022)
Ad Industry Charts Path Forward on Addressability: PRAM Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches
(February 24, 2022)
Partnership for Responsible Addressable Media - News Releases Archive
PRAM Statement on Google Announcement around Future Plans for Identifiers
March 4, 2021)
Partnership for Addressable Media Invites Industry to Contribute Addressability Code for Collaborative Development
(January 15, 2021)
Partnership for Addressable Media Shares Draft Compendium of Priority Business Use Cases for Addressability
(January 5, 2021)
An Open Letter to Apple from the Media and Advertising Industry
(September 14, 2020)
Ad Industry Launches 'Partnership for Responsible Addressable Media' to Ensure Future of Digital Media for Businesses & Consumers
(August 4, 2020)
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Use this webform to tell us about your interest in DAA's AMI Framework [pdf] and Operationalization.
Providers of certified AMIs are subject to an AMI Framework Independent Review and Participation fee of $25,000 per company and is renewable annually.
