A prominent feature of the DAA Self-Regulatory Program is the call for entities engaged in interest-based advertising, also known as online behavioral advertising to clearly inform consumers about data collection and use practices using an enhanced notice provided via an icon (illustrated below) or link.
Entities participating in the program may use the “YourAdChoices” Icon and one of the approved wordings to represent adherence to DAA’s Self-Regulatory Principles (“Self-Regulatory Principles”) and as a means for providing enhanced notice of interest-based advertising practices. Approved word phases that may accompany the icon include: ''Why did I get this ad?', 'Interest Based Ads', or 'Ad Choices'. The icon is depicted below.
After registering online, you will receive a confirmation email to complete the registration process. Delivery and use of the icon will be contingent on the execution of a certification and license agreement as well as receipt of payment. When you receive the icon, you will also receive the Ad Marker Creative Guidelines (“the Guidelines”) governing use of the icon for desktop, mobile and video formats. The Guidelines are also posted on our Resources page.
The certification and licensing fee for the YourAdChoices icon is $8,000 and is renewable annually.
The Program has chosen Approved Providers of compliance services for companies who use the YourAdChoices Icon. These Approved Providers' Assurance Platforms have been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following companies are Approved Providers of compliance services for the Self-Regulatory Principles:
Please visit Evidon (formerly Ghostery), and TrustArc (formerly TRUSTe) for more information about how these Approved Providers can help your company comply with the Principles in a simple and cost-effective manner.