Entities engaged in data collection for interest-based advertising, also known as online behavioral advertising, across mobile applications are encouraged to participate in the DAA "AppChoices" mobile application, which enables mobile users to express an opt-out choice from data collection for interest-based advertising for one, some, or all companies integrated into the app. The DAA AppChoices application is available to consumers as a free download in the Apple AppStore, Google Play Store and Amazon app store. It is also available to native Spanish speakers in the U.S. as AppChoices en Espaňol, and a French version of the app is available to native French speakers in Canada.
If your company is interested in participating in the cross-industry Self-Regulatory Program and being listed on the AppChoices mobile application, please complete the registration form below to receive application materials, technical specifications, and updates regarding the application process.
The fee to participate in AppChoices is $10,000 and is renewable annually. A multi-screen bundle pricing option also is available in conjunction with WebChoices registration. In the form below, please indicate your interest in bundled pricing by checking this choice under "Area(s) of DAA Participation Interest."