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2015 NEWS ARTICLES

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NUEVA YORK, NY – 9 de noviembre de 2015 – Digital Advertising Alliance (DAA) lanzó hoy “AppChoices en Español”, una versión actualizada de su aplicación móvil que permite que los hispanohablantes de EE. UU accedan a los mecanismos de transparencia y elección de DAA. "AppChoices en Español" permite que los usuarios controlen la recopilación y el uso de datos entre aplicaciones con respecto a la publicidad basada en intereses, en los dispositivos donde esté instalada la aplicación.

“Estados Unidos es el segundo país de habla...

NEW YORK, NY - November 2, 2015 - The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats...

Council of Better Business Bureaus and Direct Marketing Association Will Lead Independent Accountability Program for DAA’s Mobile Guidance

NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.

As a result,...

'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

With the...

2014 NEWS ARTICLES

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Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers

NEW YORK and WASHINGTON, DC - October 22, 2014 - Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments.

Nearly 60 percent of respondents said they would feel more favorably toward companies and brands that...

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program

New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.
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Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting

SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..


The preview of both the DAA mobile choice app and the DAA mobile-optimized choice page – which will allow users to determine how and whether they receive relevant advertising on their mobile devices – sets the stage for a full schedule of panels and keynotes exploring the conference theme of "Protecting...

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens

NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets. For the advertising ecosystem, today's announcement standardizes the provision of the DAA Icon, which enables the presentation of information relevant to the use and collection of...

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create

WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers,...

2013 NEWS ARTICLES

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New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection....

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