DAA News

NEWS RELEASES

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California...

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information

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DAA IN THE NEWS

"8 WAYS TO STOP YOUR PHONE FROM TRACKING YOU"
Kim Komando, January 13, 2020 Read the article
"CCPA RULES AREN'T FINAL YET, BUT THE PENALTIES ARE STILL GOING TO HAPPEN"
Target Marketing, January 6, 2020 Read the article
"DAA READIES CALIFORNIA OPT-OUT TOOLS"
MediaPost, December 18, 2019 Read the article
"DAA BEGINS 'ONBOARDING' PUBLISHERS SEEKING TO USE ITS CCPA OPT-OUT TOOLS"
MarTech Today, December 18, 2019 Read the article
"NEW CROSS-INDUSTRY TOOLS FOR THE AD INDUSTRY"
Martech Outlook, December 12, 2019 Read the article

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