DAA News

NEWS RELEASES

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user experience, the ability for... more

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide... more

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DAA IN THE NEWS

"WEIGHING PERSONALIZATION WITH PRIVACY: HOW THE DAA'S ADCHOICES PROGRAM BRINGS TRANSPARENCY TO INTEREST-BASED DIGITAL ADVERTISING"
DealCrunch, November 1, 2017 Read the article
"MARTECH PRIVACY DEBATE SHOULD FOCUS ON SOLUTIONS THAT WORK"
MarTechSeries, October 13, 2017 Read the article
"LA PUBLICIDAD QUE VE SE INTERNET Y NO LAS ELIGERAN BUSCADORES SINO LOS PROPIOS CONSUMIDORES"
El Chronista, August 14, 2017 Read the article (Spanish)
"PUBLICIDAD EN INTERNET"
El Litoral, August 13, 2017 Read the article (Spanish)
"LOU MASTRIA: 'NUESTRA MISION ES DARLE TRANSPARENCIA Y CONTROL A LOS USARIOS'"
adlatina.com, August 11. 2017 Read the article (Spanish)
"CACE Y AMDIA FUNDAN LA ALIANZA PARA LA PUBLICIDAD DE ARGENTINA"
Portinos, August 10, 2017 Read the article (Spanish)
"ADBRAIN REBUKED FOR 'CUMBERSOME' OPT-OUT TOOL"
MediaPost, August 2, 2017 Read the article
"IAB RELEASES NEW AD SPECS FOR FORMATS INLCUDING VIRTUAL REALITY"
MediaPost, July 21, 2017 Read the article
"IAB TECH LAB RELEASE MRAID 3.0 FOR CREATING IN-APP RICH MEDIA ADS ACROSS PLATFORMS"
MarTech Today, July 6, 2017 Read the article
"TWITTER IS GIVING ITS USERS MORE CONTROL OVER PERSONALIZATION, DATA USAGE"
Adweek, May 17, 2017 Read the article
"THE POWER OF SELF-REGULATION: KEEPING PACE WITH DATA & MARKETING INNOVATIONS"
Data & Marketing Association Advance Blog, April 13, 2017 Read the article
"THE BRAND SAFETY INDUSTRIAL COMPLEX: DOES ANYONE BENEFIT FROM MAKING THINGS SAFER"
Marketing Land, April 5, 2017 Read the article
"NAI, DAA LAUNCH NEW VERSION OF CONSUMER CHOICE TOOLS"
IAPP Daily Dashboard, April 4, 2017 Read the article
"A BETTER CONSUMER EXPERIENCE THROUGH FLEXIBLE, EFFECTIVE ADVERTISING SELF-REGULATION"
LiveRamp Blog, March 2, 2017 Read the article
"CROSS-DEVICE TRACKING AND CONSUMER PROTECTION: IS THERE MORE TO THE STORY?"
AdExchanger, February 27, 2017 Read the article
"ON DATA PATROL: HOW DIGITAL AD WATCHDOGS DO THEIR INCREASINGLY COMPLEX JOB"
Advertising Age, February 16, 2017 Read the article
"NEW FTC CHAIR HAS WARNED AGAINST STRICTER PRIVACY RULES"
Advertising Age, January 27, 2017 Read the article
"CROSS-DEVICE TRACKING: AN FTC STAFF REPORT"
The National Law Review, January 27, 2017 Read the article
"DAA'S CROSS-DEVICE GUIDANCE ENFORCEMENT BEGINS FEBRUARY 1"
IAPP Daily Dashboard, January 26, 2017 Read the article
"ENFORCEMENT OF DAA CROSS-DEVICE GUIDANCE TO BEGIN FEBRUARY 1ST"
DMA Advance Blog, January 11, 2017 Read the article

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