2014 BLOG POSTS
By Lou Mastria
With Forrester Research reporting online display growing by a compound annual rate of 13.7 percent through 2019, “fueled by advancements in programmatic, video and mobile media,” as reported by MediaPost last week, and with mobile expected to generate 42 percent of global ad spend growth through 2016, according to ZenithOptimedia, now is a superb time to be part of the interest-based advertising supply chain.
It is important to understand how important data collection is, and how important responsible use of data in this environment is, to ensuring consumer acceptance and trust along this growth trajectory.
Ad revenue for digital and mobile display doesn’t grow if the analytics behind the data exchanges involved do not work. Insight is only gained from an accurate read of accurate data. We know from our own Digital Advertising Alliance-commissioned research earlier this year that publishers enjoy a premium for enabling relevant ads – and advertisers are more than willing to pay for it.
Programmatic media buying depends on rich understanding of target audiences – in many respects, advertisers are...
By Lou Mastria
It’s official! Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines. Advertising Week -- #AWXI on social media -- gathers the best and brightest in our field. More than 50 companies and organizations behind this year’s Advertising Week are also DAA partners or participants.
With more than 250 scheduled activities, the DAA will join industry partners in lively conversations and events that focus on the marketing mix as well as the latest in advertising and technology trends.
This year, DAA Executive Director Lou Mastria will join the Interactive Advertising Bureau as moderator at its sold-out Global Summit on Wednesday, October 1, and on Thursday, October 2, Mastria will take part in a MediaPost Online Media, Marketing & Advertising panel discussion – “Does the Audience Have a Say in This – The Perils of Profiling.”
Whether you’re in New York or a distance away, stay connected through our RebelMouse Advertising Week #AWXI feed, where you can keep you up-to-date on what DAA participants are saying about Advertising Week.
During the next week, we hope you enjoy the many opportunities to engage and hear from...
By Lou Mastria
With all the fanfare of our announcement earlier this year of ad marker guidelines for the Digital Advertising Alliance’s Advertising Option Icon and approved texts in mobile environments, building on similar specifications for desktop environments, one might think it’s time to take a breather.
But we’re on a roll – this time a video roll.
So our next working group is about to begin. Our goal is to remove the guesswork on placement of the DAA Icon, corresponding texts, and links to policies and preference centers – so the consumer has a consistent privacy experience. It continues the DAA's ethos of delivering actual products and services that are practical and privacy-preserving. That is, self-regulation that can quickly and adroitly adapt to changing market dynamics.
And so we come to the moving image… which can happen on any screen (desktop or mobile) on any device. And might I add online video advertising has a multitude of technical formats – in-stream, linear, non-linear, in-banner, in-text, in-page, in-app, in-game… needless to say, this working group will be busy providing guidance for how to place the DAA Icon in...
By Lou Mastria
The Digital Advertising Alliance is pleased to announce its new DAA Thought Leadership Series featuring top leaders discussing current and emerging trends in interest-based advertising.
In the evolving world of digital advertising, complex technologies and consumer expectations continue to transform the way we do business. In this series, we will be speaking with the experts and executives who are leading the way in advertising innovation and how they help facilitate our own efforts to advance high ethical practices for consumer privacy, security and transparency. Bringing together exceptional ideas, covering a range of topics, we look forward to sharing industry insights that give companies the information and tools necessary to balance business goals with consumer privacy expectations.
Stay tuned periodically to hear perspectives, expertise and cutting-edge ideas that produce positive impacts for our industry.
In our first segment, we speak with Jodi Daniels, director of privacy at Auto Trader Group, who participated as a panelist earlier this year at the DAA Summit 2014.
By Lou Mastria
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools – AppChoices Gets a ‘Shout Out’
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
Earlier this month, two of DAA’s founders – Interactive Advertising Bureau and Direct Marketing Association – both filed public comments with the U.S. Department of Commerce’s National Telecommunications and Information Administration, as they pertain to “Big Data and Consumer Privacy in the Internet Economy.”
IAB referred to the Digital Advertising Alliance and its Self-Regulatory Principles early in its comments: “Launched in 2009, these Self-Regulatory Principles… have been widely implemented across the online advertising industry, and are vigorously enforced through longstanding and effective self-regulatory accountability programs. The Self-Regulatory Principles are reflected in IAB’s Code of Conduct for its members.”
Later on, IAB stated, “…the IAB...