2017 BLOG POSTS
By Lou Mastria
Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.
Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.
U.S. Senator Cory Booker (D-NJ) provided an enthusiastic recorded statement there, underscoring the greater interest that lawmakers are taking in the potential of the digital realm, financed by advertising, and in responsible industry players participating in self-regulation programs such as that of DAA.
The Senator, first elected to Congress in 2013, commended the development of privacy principles embodied in the DAA program “that are becoming critical and that more consumers are becoming aware of.” Such recognition of the importance of self-regulation demonstrates growing appreciation among lawmakers for what goes on in the in the digital ad space, but also the realization of diligent education efforts on the part of industry representatives and associations. (DAA conducted its first informational Hill Day on June 15, immediately after the Summit, with more than two dozen industry participants.)
“All of us love [...] the doors that are opening because of the digital world that we live...
By Lou Mastria
Stephen Covey, author of The 7 Habits of Highly Effective People, once said, “Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.”
Covey’s statement holds particularly true in the world of advertising, as the impact of an ad depends not only on a compelling message but also on the consumer’s confidence in the advertiser and the way the ad was delivered.
The founding organizations for the Digital Advertising Alliance – 4A’s, AAF, ANA, CBBB, DMA, IAB, and NAI – knew that the success of the emerging digital advertising industry would depend on building a high level level of trust with consumers, so they created the DAA as a program to give consumers transparency and control over the collection and use of their data for interest-based advertising.
This week, as we kickoff our annual gathering of stakeholders in digital advertising, DAA Summit 2017, we plan to look back at some of the lessons of the last seven years and begin to chart a course to extend our proven model to the next generation of technology and business models emerging into the market today. The theme of the Summit – “Furthering Consumer...
By Lou Mastria
Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully.As the Digital Advertising Alliance readies the DAA Summit 2017 program, here’s a new Summit Snapshot from last year’s DAA Summit 2016, “What’s Your Privacy Team Plan?” to help provide content and context on this once-a-year event.
Consumer Centrism and Privacy
Chris Oswald, vice president, advocacy, Data & Marketing Association, opened Digital Advertising Alliance 2016 Summit Panel, “What’s Your Privacy ‘Team’ Plan? Marketing Respectfully & Responsibly Across the Enterprise” by stating, “Let’s talk a little bit about what you do to foster a consumer-centric culture within your company, and what that entails.”
Tyler Simmons, director, programmatic strategy, Foursquare, emphasized the importance of understanding the relationship between consumers and privacy as part of the brand engagement equation, “The foundation for everything we do is our consumers and our consumer apps -- people using them, people feeling comfortable sharing their...
By Lou Mastria
As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement. Publishers are of course a vital part in our self-regulatory efforts, and how both consumers and brands engage through interest-based advertising – timely context for more session programming at this year’s event. Let’s take a look at DAA Summit 2016 publishers who gathered and shared their perspectives on the DAA program.
Heard at DAA Summit 2016…
The Digital Advertising Alliance (DAA) program offers publishers a helpful framework to address consumer concerns -- and meet ethical obligations to protect industry and bolster consumer trust and brand engagement. The advertising ecosystem is constantly changing, forcing companies -- and self-regulation itself -- to stay relevant and meet the challenges and opportunities of advertising innovation.
“We’ve been talking a lot about the different parts of the ecosystem that is part of this whole big industry…We’re going to spend a little time talking to folks today who represent really where the customer engages, (which) is what we’re doing as publishers,” said Clark...
By Lou Mastria
This coming week, our latest interpretation of these Principles – our Cross-Device Guidance – takes enforcement effect, on February 1. This process began nearly two years ago, leading up to the release of the Guidance at the FTC’s Cross-Device Workshop in November 2015 and alerts about forthcoming accountability that began October 2016. Only this week, the Federal Trade Commission, in its latest staff report on cross-device data collection in the marketplace, included this statement of support:
"FTC staff commends these...