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2015 BLOG


Vertical by Vertical: How Self-Regulation Enables Consumer Trust

July 13, 2015

Photo:  Peggy Hudson, senior vice president of government affairs, Direct Marketing Association (standing), introduces a DAA Summit 2015 panel discussing self-regulation for online and mobile data collection, how DAA Principles are implemented in their respective companies, and the consumer trust the engenders as a result.  Seated left to right are Sheila Colclasure, public policy & privacy officer, Acxiom; Rachel Glasser, global marketing data protection and privacy program manager, GroupM Connect; Kathryn Farrara, senior counsel, marketing, Unilever; and Scott Meyer, CEO, Ghostery.

 

Big Idea: How companies implement DAA self-regulatory Principles and how these principles enable consumer trust create significant business benefits.

The Digital Advertising Alliance Summit 2015 in June featured several companies that examined their own respective journeys with self-regulation and the DAA Principles – and were willing to share just how they leverage adherence for multiple effects.

“Think of this panel as a how to,” began Peggy Hudson, senior vice president of government affairs at the Direct Marketing Association and a DAA Board member, as she introduced the market-facing panel to discuss the importance of self-regulation in engaging consumer trust. “Self-regulation is what...

DAA Summit 2015: Publishers Engage Consumers with Trust and Transparency

July 10, 2015
DAA Summit 2015 Publishers Panel

[Photo:  DAA Executive Director opens Publishers’ Roundtable panel at DAA Summit 2015. Seated left to right: Clark Rector, Executive Vice President, Government Affairs, American Advertising Federation; Michael Hauser, Assistant General Counsel, Turner Broadcasting System (CNN); Kyle McCarthy, Co-Founder and Editor, Family Travel Forum; Patricia Neuray, Vice President, Sales, TRUSTe; and Sal Tripi, Assistant Vice President, Digital Operations & Compliance, Publishers Clearing House and PCH.com.]

Big idea: As consumers embrace multiple platforms, the online publishing world evolves to engage site visitors with trust, control and transparency.

Publishers of all sizes took the main stage at the recent Digital Advertising Alliance Summit 2015 to discuss the role of responsible data collection in providing relevant content on their sites, both editorially and in advertising. Adhering to DAA Principles, they agreed, is essential to engender and bolster consumer trust.

“In our company we have democratized the approach to consumer protection and privacy,” said Michael Hauser, assistant general counsel for Turner Broadcasting System, the owner of CNN and other brands...

DAA Summit 2015: Publishers Engage Consumers with Trust and Transparency

July 10, 2015

Photo:  DAA Executive Director opens Publishers’ Roundtable panel at DAA Summit 2015. Seated left to right: Clark Rector, Executive Vice President, Government Affairs, American Advertising Federation; Michael Hauser, Assistant General Counsel, Turner Broadcasting System (CNN); Kyle McCarthy, Co-Founder and Editor, Family Travel Forum; Patricia Neuray, Vice President, Sales, TRUSTe; and Sal Tripi, Assistant Vice President, Digital Operations & Compliance, Publishers Clearing House and PCH.com.

 

Big idea: As consumers embrace multiple platforms, the online publishing world evolves to engage site visitors with trust, control and transparency.

Publishers of all sizes took the main stage at the Digital Advertising Alliance Summit to discuss the role of responsible data collection in providing relevant content on their sites, both editorially and in advertising. Adhering to DAA Principles, they agreed, is essential to engender and bolster consumer trust.

“In our company we have democratized the approach to consumer protection and privacy,” said Michael Hauser, assistant general counsel for Turner Broadcasting System, the owner of CNN and other brands. Hauser noted that Turner has a cross-functional team that regularly meets to discuss privacy and information security.

...

FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015

July 6, 2015

[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]

Big Idea:  Anticipate consumer privacy impact with consideration and adoption of new technology. DAA Principles are technology neutral – and thus apply as marketers innovate.

How we approach new technology was a recurring theme at the sold-out Digital Advertising Alliance Summit 2015, which took place on June 2 at Ogilvy offices in New York.  Our policy keynote speaker Commissioner Terrell McSweeny of the Federal Trade Commission urged us to carry on the good and necessary work of keeping pace with change – and we see ourselves acting the role of reading the market and anticipating privacy impact.

At the Summit, we had more than 140 participants, all of whom reflect the landscape of responsible data collection and use in interest-based advertising:  ad networks, mobile networks, consumer brands, business brands, publishers, ad agencies, marketers and ad tech companies.  They had a compelling reason to be here, the business need to drive relevance consumers. DAA helps enable respected tools and safeguards in the...

DAA Summit 2015: Bringing Transparency and Control to the Multi-Device User

June 25, 2015

Photo:  “Keeping Up with the Multi-Device User – Enhanced Transparency and Control Beyond the Desktop” Keynote Panel at DAA Summit 2015 (Left to Right):  Joan FitzGerald, Senior Vice President, Television and Cross Media Service, comScore; John Montgomery, Chief Operating Officer, GroupM Connect; Vivek Shaw, Chief Executive Officer, Ziff Davis; and Nick Nyhan, Chief Executive Officer, WPP Data Alliance.  The panel was introduced by Nancy Hill, president and chief executive officer, 4A’s (not pictured).

The Big Idea: As technology evolves and consumers are engaged across multiple platforms, the DAA’s self-regulatory program can adapt to provide transparency and control for devices beyond the desktop.

Amid ever-changing technology, the Digital Advertising Alliance continues to evolve and transform while providing a privacy benchmark for clients, noted Nancy Hill, president and CEO of 4A’s, one of six founding members of DAA, who introduced  a  keynote panel at the DAA Summit 2015 “Evolution” on June 2.

Moderator John Montgomery, COO of GroupM Connect, opened the panel by recalling the inception of the DAA Icon program, which took place years ago at the very location of the Summit, Ogilvy Events on New York City’s West Side.

“How does the consumer fit into this new multiplatform...

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