By Lou Mastria
Welcome to our first in a series of blog posts dedicated to our recent DAA Summit 2016, “Connecting Self-Regulation, Relevant Ads & Respect for the Consumer” held on May 12-13, 2016, in Silicon Beach (Los Angeles, CA). Throughout the summer, we will be providing content coverage from the Summit.
Video is now being distributed across a dizzying variety of platforms, creating an important new opportunity for advertisers to reach consumers of short- and long-form content. The emerging capabilities of digital advertising platforms to provide more customized video ads will increase ad effectiveness, and will support an expansion in available video content for the multi-device (and increasingly mobile-centric) consumer.
With this in mind, a distinguished panel of senior executives took the stage at the Digital Advertising Alliance Summit 2016 in Los Angeles to explore this dynamic ad-supported video ecosystem.
PHOTO: Acxiom’s Rick Erwin discusses video ad growth during Digital Advertising Alliance Summit on May 13, 2016, in Marina del Rey, CA. The panel comprised Rick Erwin, President & General Manager, Audience Solutions, Acxiom (center); Brian Fuhrer, Senior Vice President, National &...
DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission
By Lou Mastria
From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.
This past week, we had the opportunity to provide comments to a “new” stakeholder in interest-based advertising (IBA), the Federal Communications Commission (FCC), with regard to its notice of proposed rulemaking (NPRM) on “Protecting the Privacy of Customers of Broadband and Other Telecommunications Services.”
We used the occasion of the FCC’s NPRM to inform and to educate the regulatory body about the successful implementation and adoption of an independently enforced, consumer-focused self-regulatory program unlike anything which has existed before. In our comments to the FCC – posted here – we articulated the flexibility of our self-...
By Lou Mastria
This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences. With industry support, this consumer education push will run throughout 2016.
As part of this effort, DAA:
- Re-launched our consumer site, www.youradchoices.com – which is now also mobile-optimized;
- Crafted new creative mobile and digital display ads to let consumers know “YourAdChoices Gives You Control” – a still from which is featured here;
- Received donated impression inventory from an initial “Who’s Who” list of companies in support of this education effort – AOL, AppNexus, Criteo, Facebook, Google, LinkedIn and RocketFuel – throughout 2016.We expect more companies to join this effort over the coming months.
We are grateful to all companies that can help support DAA’s Consumer Education Principle so fervently, by donating impressions to support DAA – and...
By Lou Mastria
With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.
While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established. In the United States, mobile remains a Digital Advertising Alliance priority.
DAA teamed up with our sister organization the European Interactive Digital Advertising Alliance (EDAA) and one of our two Approved Providers TRUSTe (the other being Ghostery), to take the message of self-regulation, Mobile Guidance, and mobile user transparency and choice to this confluence of global players.
During the event, privacy was a significant part of the conversation – and programming. Stephen Deadman, global deputy chief privacy officer for Facebook, participated in a panel “Putting Privacy at the Core of Digital” and spoke to the need to balance digital marketplace innovation with transparency and control for mobile users -- themes important to DAA.
Where we stand now in the mobile marketplace:
- DAA provides...
By Lou Mastria
Data is indeed dynamic. Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing. All the while, one truth appears to remain: brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.
The Digital Advertising Alliance Principles and program supports such trends – because without responsible data collection, “smarter,” more relevant advertising content simply could not be achieved at the magnitude that is happening today. The DAA empowers valuable content and ad creation by offering a suite of tools (Consumer Choice Page for Desktop & Mobile, AppChoices and AppChoices en Español) which connect marketers and consumers wherever they meet today. These tools, and the ubiquitous YourAdChoices Icon, enable consumers to learn about responsible data collection and use practices as well as empowering them with easy-to-use, widely deployed choice tools. These are all ways in which we show respect for the consumer while increasing competition, enhancing the ad-funded Internet and supporting economic growth.
Consider the recently announced Value of Data study, and a recent “...