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August 3, 2015

A Reminder: Ad Marker Creative Specifications for ‘Your Ad Choices’ Icon in Mobile

As we head closer toward September, and the independent enforcement of Digital Advertising Alliance’s Mobile Guidance, one of the most often asked questions we receive has to do with creative specifications for the indication of data collection and interest-based ads in mobile environments… Mobile Web display ads, in-app ads, and the like.  Just where do advertisers place the “Your Ad Choices” Icon and what links should be in place behind the icon?

As a reminder, the DAA has published specifications on the “Resources Page” of our operations site:  https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Ad_Marker_Guidelines_Mobile.pdf

Example:  In-App, In Ad…

Example:  Rich Media Ad…

Example: In App, In Settings…

...

July 13, 2015

Vertical by Vertical: How Self-Regulation Enables Consumer Trust

Photo:  Peggy Hudson, senior vice president of government affairs, Direct Marketing Association (standing), introduces a DAA Summit 2015 panel discussing self-regulation for online and mobile data collection, how DAA Principles are implemented in their respective companies, and the consumer trust the engenders as a result.  Seated left to right are Sheila Colclasure, public policy & privacy officer, Acxiom; Rachel Glasser, global marketing data protection and privacy program manager, GroupM Connect; Kathryn Farrara, senior counsel, marketing, Unilever; and Scott Meyer, CEO, Ghostery.

 

Big Idea: How companies implement DAA self-regulatory Principles and how these principles enable consumer trust create significant business benefits.

The Digital Advertising Alliance Summit 2015 in June featured several companies that examined their own respective journeys with self-regulation and the DAA Principles – and were willing to share just how they leverage adherence for multiple effects.

“Think of this panel as a how to,” began Peggy Hudson, senior vice president of government affairs at the Direct Marketing Association and a DAA Board member, as she introduced the market-facing panel to discuss the importance of self-regulation in engaging consumer trust. “Self-regulation is what...

July 10, 2015

DAA Summit 2015: Publishers Engage Consumers with Trust and Transparency

DAA Summit 2015 Publishers Panel

[Photo:  DAA Executive Director opens Publishers’ Roundtable panel at DAA Summit 2015. Seated left to right: Clark Rector, Executive Vice President, Government Affairs, American Advertising Federation; Michael Hauser, Assistant General Counsel, Turner Broadcasting System (CNN); Kyle McCarthy, Co-Founder and Editor, Family Travel Forum; Patricia Neuray, Vice President, Sales, TRUSTe; and Sal Tripi, Assistant Vice President, Digital Operations & Compliance, Publishers Clearing House and PCH.com.]

Big idea: As consumers embrace multiple platforms, the online publishing world evolves to engage site visitors with trust, control and transparency.

Publishers of all sizes took the main stage at the recent Digital Advertising Alliance Summit 2015 to discuss the role of responsible data collection in providing relevant content on their sites, both editorially and in advertising. Adhering to DAA Principles, they agreed, is essential to engender and bolster consumer trust.

“In our company we have democratized the approach to consumer protection and privacy,” said Michael Hauser, assistant general counsel for Turner Broadcasting System, the owner of CNN and other brands...

July 10, 2015

DAA Summit 2015: Publishers Engage Consumers with Trust and Transparency

DAA Summit 2015 Publishers Panel

[Photo:  DAA Executive Director opens Publishers’ Roundtable panel at DAA Summit 2015. Seated left to right: Clark Rector, Executive Vice President, Government Affairs, American Advertising Federation; Michael Hauser, Assistant General Counsel, Turner Broadcasting System (CNN); Kyle McCarthy, Co-Founder and Editor, Family Travel Forum; Patricia Neuray, Vice President, Sales, TRUSTe; and Sal Tripi, Assistant Vice President, Digital Operations & Compliance, Publishers Clearing House and PCH.com.]

Big idea: As consumers embrace multiple platforms, the online publishing world evolves to engage site visitors with trust, control and transparency.

Publishers of all sizes took the main stage at the recent Digital Advertising Alliance Summit 2015 to discuss the role of responsible data collection in providing relevant content on their sites, both editorially and in advertising. Adhering to DAA Principles, they agreed, is essential to engender and bolster consumer trust.

“In our company we have democratized the approach to consumer protection and privacy,” said Michael Hauser, assistant general counsel for Turner Broadcasting System, the owner of CNN and other brands. Hauser noted that Turner has a cross-functional team that regularly meets to discuss privacy and information...

July 6, 2015

FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015

[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]

Big Idea:  Anticipate consumer privacy impact with consideration and adoption of new technology. DAA Principles are technology neutral – and thus apply as marketers innovate.

How we approach new technology was a recurring theme at the sold-out Digital Advertising Alliance Summit 2015, which took place on June 2 at Ogilvy offices in New York.  Our policy keynote speaker Commissioner Terrell McSweeny of the Federal Trade Commission urged us to carry on the good and necessary work of keeping pace with change – and we see ourselves acting the role of reading the market and anticipating privacy impact.

At the Summit, we had more than 140 participants, all of whom reflect the landscape of responsible data collection and use in interest-based advertising:  ad networks, mobile networks, consumer brands, business brands, publishers, ad agencies, marketers and ad tech companies.  They had a compelling reason to be here, the business need to drive relevance consumers. DAA helps enable respected tools and safeguards in the...

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