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April 10, 2019

DAA Participates in Privacy for America Coalition as Digital Advertising Community Proposes New Privacy Standard for Consumers

This week, the Digital Advertising Alliance (DAA) helped launch Privacy for America (P4A), a new coalition with representatives from virtually every sector of advertising, and the entirety of business sectors represented among advertising users. These organizations have pledged to work together to reimagine data privacy and support groundbreaking federal legislation that establishes strong data privacy protections for all Americans.



We have joined leaders from trade organizations representing America’s top brands and advertising agencies, publishers and ad tech companies as a Privacy for America steering committee member, and we have offered our strong support and our 10+ years of experience as the consumer...

April 5, 2019

More Than 100 Reasons Why DAA Principles Enforcement Matters

This week marked a milestone in the Digital Advertising Alliance novel self-regulatory program for interest-based advertising (IBA). One of our two independent Accountability Partners – the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) – released its 100th compliance action since it began its enforcement role eight years ago.

Figure 1. ASRC Enforcement Actions related to DAA Principles

DAA Principles Enforcement - ASRC First 100 Cases Overview Graph

Beyond those 100 public actions, our Accountability Partners have also worked behind-the-scenes to provide guidance and advice to hundreds of other publishers, brands,...

March 11, 2019

Recent EU Enforcement Action on GDPR Highlights Value of U.S. Approach

As the U.S. Congress begins to deliberate the contours of a national standard around privacy, recent enforcement news from Europe around the European Union’s (EU) General Data Protection Regulation (GDPR) highlights the value and effectiveness of our uniquely American model for industry self-regulation and enforcement, coupled with a federal backstop for non-compliance. In some ways, this U.S. model could almost be considered co-regulation, a combination of industry leadership with the support and muscle of the federal government, as needed.

Punitive - Is That The Best Way to Educate

Rather than the “...

February 25, 2019

It’s Not Wonderful to Imagine a World without Self-Regulation

There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).


More importantly, an objective historical review would recognize the tremendous success of the Digital Advertising Alliance’s (DAA) YourAdChoices program in advancing consumer privacy while preserving innovation over the last ten years.


Because it’s difficult to judge the value of any program in the abstract, let’s apply the “It’s a Wonderful Life” test from Frank Capra’s iconic movie to consider how digital advertising might work for a modern George Bailey without the DAA’s self-regulatory program.


February 14, 2019

DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content

This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.


Photo of DAA Exec Director Lou Mastria Providing Public Statement at CaCPA Rulemaking Hearing


The February 13 hearing in Fresno gave the opportunity for DAA to provide an oral and written statement, sharing lessons learned from our self-regulation program that has been in market for almost a decade. We articulated how the YourAdChoices Icon serves as a transparency notice for consumers – globally more than one trillion times each month – and how control is afforded to the consumer by way...


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