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Transparency and Notice

DAA's 2014 Year in Review: Momentum, Engagement & Presence

January 12, 2015

As Advertising Week 2014 drew to a close this past September, there was one remark I heard that I found to be particularly impactful, and true to its core. During one of the sessions, a U.S.-based digital marketing executive spoke of self-regulation as the “gold standard” on how to grow a realm of responsible multi-screen data collection and use for interest-based advertising. He was referring to the Digital Advertising Alliance.

DAA’s New Mobile Choice Tools: A Journey, Not a Destination

March 31, 2015

February 2015 was a milestone month for the Digital Advertising Alliance.  Last month, we announced public availability of two new tools for smartphone and tablet users in the U.S.:  (1) Consumer Choice Page for Mobile Web – a mobile-optimized version of our long-standing “desktop” Consumer Choice Page, and (2) AppChoices, our first mobile application enabling transparency and choice for cros

The Next Step on our Mobile Journey: Mobile Privacy Enforcement Comes September 1, 2015

May 7, 2015

This week, the Digital Advertising Alliance took its next step in our efforts to extend effective, independent, ecosystem-wide self-regulation to the online marketing marketplace as it applies to mobile platforms.  We announced independent enforcement of our Mobile Guidance will begin September 1, 2015.

This is a big step.

FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015

July 6, 2015

[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]

A Reminder: Ad Marker Creative Specifications for ‘Your Ad Choices’ Icon in Mobile

August 3, 2015

As we head closer toward September, and the independent enforcement of Digital Advertising Alliance’s Mobile Guidance, one of the most often asked questions we receive has to do with creative specifications for the indication of data collection and interest-based ads in mobile environments… Mobile Web display ads, in-app ads, and the like.  Just where do advertisers place the “Your Ad Choices” Icon and what links should be in place

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