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Transparency and Notice

First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

Set the Record: Consumer Attitudes (and Behavior) Toward Interest-Based Ads

May 23, 2014

Do consumers like interest-based advertising? In a word, yes.

Our own dedicated consumer surveys on this point, conducted independently by the respected research firm Zogby Analytics, bear this out. Once consumers see the value exchange inherent with interest-based ads, they largely understand and are supportive of it (our most recent survey, October 2013).

The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control

July 9, 2014

This post is another in a series of summaries from our recent Digital Advertising Alliance Summit 2014.

A panel keynote session at the 2014 DAA's Annual Summit, "The Multi-Screen Majority — Preserving Consumer Advertising Relevancy and Control," offered interesting perspective on how the proliferation of digital devices and their multiple and simultaneous use by consumers is changing the landscape for online advertising.

DAA Speaks with Brands: Transparency & Choice Bring Wins for Consumers & Interest-Based Ads

July 18, 2014

This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday.

Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect

July 25, 2014

The following post is another part of our DAA Summit 2014 coverage series.

Whether at home or in the car, or at play or at work, consumers are more connected than ever before. Between smartphones, e-readers, laptops and tablets, consumers are communicating, and accessing and sharing information, using multiple platforms and devices -- and they are doing it quickly and easily.

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