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Transparency and Notice

DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content

February 14, 2019

DAA offers three suggestions on ways to fashion implementation of CCPA in the state to protect digital advertising without compromising consumer privacy.

This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.

 

En Español, Because Language Matters for Privacy in U.S. Markets

October 22, 2018

With 52.6m Americans using Spanish as their primary language – and as many as 41m speaking only Spanish – we believe consumer education and privacy protection developments in Spanish are every bit as crucial as their English-language counterparts.

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.

Summit Snapshot ‘18: What Does GDPR Mean for the Global Advertising Ecosystem?

September 26, 2018

Big Idea: EU’s GDPR is now enforceable. This panel explored how companies seek to comply with these new rules, investigate other oversight models, and help ensure responsible data use in digital advertising according to a respective country’s laws & regs.

“What are other jurisdictions doing in the realm of regulation, co-regulation, and self-regulation?” Shannon Yavorsky, partner at Venable LLP, posed the question to the panelists of “Reality Check: Does GDPR Make the Entire World Go Round?” during the Digital Advertising Alliance Summit18 - ADapt!

DAA Releases Implementation for New 'Political Ad' Transparency Icon

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads.

Summit Snapshot ‘18: The Evolution of Brand Safety Issues & Solutions

August 7, 2018

Big Idea: As digital ads expand in reach and influence, brand safety must be part of the consumer trust equation, where consumer privacy, transparency & control online is considered alongside other concerns such as security, fraud, context & viewability.

Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust.

Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way

July 27, 2018

DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A

Summit Snapshot ‘18: Top Policymakers Discuss Global Data Flows for Advertising & Privacy Regulation on Different Borders

July 11, 2018

Big Idea: Two leading policymakers spoke to DAA Summit18 participants on global data flows and consumer trust, and public- and private-sector efforts to enable and bolster both objectives.

“In many ways, it feels like we’re at a data ethics tipping point in respect to the public’s trust,” said Elizabeth Denham, information commissioner of the United Kingdom’s Information Commissioner’s Office (ICO). She was featured in a video address during the DAA Summit18’s keynote policy conversation titled, “A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?”

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

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