By Lou Mastria
DAA’s self-regulatory regime raises industry standards collaboratively with “teeth” of regulatory backstop for non-compliance, avoids “fine first” mentality.
As the U.S.
As the U.S.
There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).
Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.
“What are other jurisdictions doing in the realm of regulation, co-regulation, and self-regulation?” Shannon Yavorsky, partner at Venable LLP, posed the question to the panelists of “Reality Check: Does GDPR Make the Entire World Go Round?” during the Digital Advertising Alliance Summit18 - ADapt!
NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads.
Just last month, Google announced a weekly archive of U.S. political ads on its platform, .
Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust.
Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A