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Transparency and Notice

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use.

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

March 2, 2017

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement.

Digital Advertising Alliance Releases Guidance on the Application of DAA Principles to Cross-Device Environments

Guidance Emphasizes Transparency and Control for Cross-Device Advertising Practices

WASHINGTON, D.C. – November 16, 2015 – The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement.

That Icon That You See? Yeah, You Know Me.

September 29, 2016

Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.

One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were first launched, but – happily – we’ve made significant progress since then.

More Than 10 Million Consumers Exercise Choice through the DAA

September 14, 2016

Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (aboutads.info/choices).  While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual mechanisms.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Welcome to our first in a series of blog posts dedicated to our recent DAA Summit 2016, “Connecting Self-Regulation, Relevant Ads & Respect for the Consumer” held on May 12-13, 2016, in Silicon Beach (Los Angeles, CA).  Throughout the summer, we will be providing content coverage from the Summit.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

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