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Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control

July 9, 2014

This post is another in a series of summaries from our recent Digital Advertising Alliance Summit 2014.

A panel keynote session at the 2014 DAA's Annual Summit, "The Multi-Screen Majority — Preserving Consumer Advertising Relevancy and Control," offered interesting perspective on how the proliferation of digital devices and their multiple and simultaneous use by consumers is changing the landscape for online advertising.

Promoting Online Content Diversity and Small Business Innovation through Relevant Advertising

July 14, 2014

The following post is another part of our DAA Summit 2014 coverage series.

While much of the Digital Advertising Alliance Summit 2014 focused on the big ideas, trends and data associated with the macro world of interest based advertising, this particular panel moderated by Interactive Advertising Bureau Senior Director of Public Policy Alison Pepper, pivoted the conversation a bit toward the day-to-day benefits that relevant advertising means to small businesses operating in the online space.

Compliance and Enforcement: Keystones for Self-Regulation Effectiveness

July 22, 2014

This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.

One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit,  was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.

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