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Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

July 9, 2019

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill. 

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