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Social Responsibility

Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

Summit Snapshot: Doing Well By Doing Good

August 8, 2016

Big Idea: Responsible use of consumer data drives a tremendous amount of engagement and commerce – but also can be and is a force for social good. At DAA Summit 2016, three panelists took the stage to explain how advertising works for public benefit.

“We’re so focused all the time on eliminating the bad, and we forget that there’s a lot that’s good about what we do in digital advertising, and what we’re able to do using interest-based advertising and the data that we collect,” said moderator Nancy Hill, president and chief executive officer, 4A’s, during Digital Advertising Alliance Summit 2016 in Silicon Beach, Los Angeles. Data can inform location, preferences, habits, and much more, she said. Consequently, that knowledge can be used for many purposes – including social responsibility.

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