By Lou Mastria
Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.
Innovation at DAA Summit 2017...
Digital advertising never stops innovating -- take, for example, the out of home ad market.
As out of home (OOH) advertisers find new ways to embrace digital tech, they are increasingly relying on the bread and butter of digital advertising: data. And as leaders in out of home advertising look to a data-based future, they are also proactively dealing with questions around privacy -- a novel issue for what is perhaps the ad industry’s oldest medium.