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Self-Regulation

Summit Snapshot: How Out of Home Advertising is Using Data Responsibly

July 20, 2017

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.

Innovation at DAA Summit 2017...

Digital advertising never stops innovating -- take, for example, the out of home ad market.

As out of home (OOH) advertisers find new ways to embrace digital tech, they are increasingly relying on the bread and butter of digital advertising: data. And as leaders in out of home advertising look to a data-based future, they are also proactively dealing with questions around privacy -- a novel issue for what is perhaps the ad industry’s oldest medium.

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

Summit Snapshot: Policymakers are Noting the Good Work of DAA

June 26, 2017

Big Idea: Lawmakers care deeply about consumer privacy -- but they welcome industry self-regulation on privacy issues when they see it to be effective.

Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.

Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.

Summit Snapshot: A Global Exchange around Relevance

August 17, 2016

Big Idea: DAA, DAAC and EDAA each maintain distinct interpretations of self-regulatory Principles for their respective markets. Rubicon Project offers its perspective on how the global ad supply chain may adapt the DAA framework to domestic expectations.

“We’re going global, so I hope you’ve got your data passports ready,” said Peter Kosmala, senior vice president, government affairs, 4A’s, who moderated a Digital Advertising Alliance Summit 2016 Panel, “Global Exchange Around Relevance.” “These are particularly exciting times to be in interest-based advertising, not just in the U.S., but in Canada, and most certainly in Europe where there are significant changes coming very soon.” Kosmala was referencing the EU-U.S. Privacy Shield recently agreed upon and approved by the European Union (EU) and the United States.

Summit Snapshot: Doing Well By Doing Good

August 8, 2016

Big Idea: Responsible use of consumer data drives a tremendous amount of engagement and commerce – but also can be and is a force for social good. At DAA Summit 2016, three panelists took the stage to explain how advertising works for public benefit.

“We’re so focused all the time on eliminating the bad, and we forget that there’s a lot that’s good about what we do in digital advertising, and what we’re able to do using interest-based advertising and the data that we collect,” said moderator Nancy Hill, president and chief executive officer, 4A’s, during Digital Advertising Alliance Summit 2016 in Silicon Beach, Los Angeles. Data can inform location, preferences, habits, and much more, she said. Consequently, that knowledge can be used for many purposes – including social responsibility.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

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