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In California Privacy Debate, It’s Helpful to Listen to Real People

February 4, 2019

DAA Survey spotlights voice of California consumers in privacy & security legislative priorities.

On complicated technology policy issues, one voice is too often absent: the people who would be affected. As California grapples with the implications of the nation’s most far-reaching privacy law, it’s time to bring those consumer voices into the debate.

 

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

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