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Responsible Data Collection

DAA ANNOUNCES COMPREHENSIVE PRINCIPLES FOR ONLINE COLLECTION OF WEB DATA

Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising

WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation’s leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced “Principles for Multi-Site Data” that significantly expand the scope of self regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program.

DIGITAL ADVERTISING ALLIANCE (DAA) ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.

DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM

NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.

United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.

Digital Advertising Alliance Gives Guidance to Marketers for Microsoft IE10 ‘Do Not Track’ Default Setting

NEW YORK, NY - October 9, 2012 - The DAA issued the following statement at 8 a.m. EDT today regarding Do-Not-Track default settings – which speaks specifically to Microsoft’s imminent plans to release Internet Explorer Version 10 with a “Do-Not-Track” (DNT) default setting. 

DAA Statement on DNT Browser Settings

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

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