Home >> Blog Terms >> Privacy Legislation

Privacy Legislation

Encouraging Data-Driven Policymaking: New Survey Results Reveal Consumer Priorities & Pragmatism

December 19, 2018

Consumers overwhelmingly want Congress to protect ad-supported funding model for free content and services online.

In digital advertising, good data helps drive good decisions. As Congress begins to consider the shape of privacy legislation, we thought it might be useful for the Digital Advertising Alliance (DAA) to gather some additional data by asking consumers to share their policy priorities (and potential pitfalls) for any federal privacy legislation that may affect responsible data collection and interest-based advertising (IBA).

Back to Top