July 24, 2019
By Lou Mastria
Big Idea: Brand aversion to controversy in the digital realm has had the effect of steering ads away from hard news content – even as consumer attention is drawn to such content. The ramifications – on journalism and beyond – is alarming.
How can we get ads back into the news business?
During the Digital Advertising Alliance (DAA) Summit each year, we gather as a community to look at how interest-based advertising and self-regulation carry various marketplace impact.