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Interest-based advertising

Planning for Innovation: DAA Self-Regulation and the Video Example

October 12, 2016

Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.

With the recent announcement by eight trade associations – several of them founders of the Digital Advertising Alliance – around cross-platform standards of video ad delivery, it underscored just how important to the current and future state of advertising digital video has become.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Welcome to our first in a series of blog posts dedicated to our recent DAA Summit 2016, “Connecting Self-Regulation, Relevant Ads & Respect for the Consumer” held on May 12-13, 2016, in Silicon Beach (Los Angeles, CA).  Throughout the summer, we will be providing content coverage from the Summit.

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid

Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

BBB and DMA Requesting Compliance Updates from Companies Engaging in Online Behavioral Advertising

WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self- Regulatory Program for Online Behavioral Advertising.

DIGITAL ADVERTISING ALLIANCE (DAA) ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.

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