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Innovation

Summit Snapshot: The One-Ton Cookie -- The Intersection of Self-Driving Vehicles and Relevance

September 21, 2017

Big Idea: As quickly as doors open in the connected car ecosystem, stakeholders and regulators are trying to shape useful rules and standards around a flow of data potentially useful to marketers.

Innovation at DAA Summit 2017…

The age of connected and autonomous vehicles has arrived, raising questions about the future of the auto industry, public safety, and the very nature of transportation. But as cars become smarter, companies and regulators alike are thinking about more than just their driving performance -- the focus also rests on the data such vehicles can collect.

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