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Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

Summit Snapshot: The One-Ton Cookie -- The Intersection of Self-Driving Vehicles and Relevance

September 21, 2017

Big Idea: As quickly as doors open in the connected car ecosystem, stakeholders and regulators are trying to shape useful rules and standards around a flow of data potentially useful to marketers.

Innovation at DAA Summit 2017…

The age of connected and autonomous vehicles has arrived, raising questions about the future of the auto industry, public safety, and the very nature of transportation. But as cars become smarter, companies and regulators alike are thinking about more than just their driving performance -- the focus also rests on the data such vehicles can collect.

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