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Summit Snapshot: Is the IBA Ecosystem Ready for GDPR?

August 16, 2017

Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.

This blog is Part II of II. Part I discusses what’s known as of June 2017 about GDPR regulation -- scheduled to take effect May 2018.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Heard at DAA Summit 2017...

Summit Snapshot: GDPR Policy Imperatives, Just the Facts

August 2, 2017

Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.

This blog is Part I of II. Part II discusses how some parts of the interest-based advertising ecosystem are preparing for GDPR adherence.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Summit Snapshot: A Global Exchange around Relevance

August 17, 2016

Big Idea: DAA, DAAC and EDAA each maintain distinct interpretations of self-regulatory Principles for their respective markets. Rubicon Project offers its perspective on how the global ad supply chain may adapt the DAA framework to domestic expectations.

“We’re going global, so I hope you’ve got your data passports ready,” said Peter Kosmala, senior vice president, government affairs, 4A’s, who moderated a Digital Advertising Alliance Summit 2016 Panel, “Global Exchange Around Relevance.” “These are particularly exciting times to be in interest-based advertising, not just in the U.S., but in Canada, and most certainly in Europe where there are significant changes coming very soon.” Kosmala was referencing the EU-U.S. Privacy Shield recently agreed upon and approved by the European Union (EU) and the United States.

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