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The Brand Safety Continuum: The Role of Privacy Self-Regulation

October 30, 2017

There’s much attention paid of late to brand safety – and that’s a good thing for the long-term growth and overall health of the digital advertising ecosystem.

In almost every measure, brand safety is enhanced where and when transparency is extended.  Cheers to the foresight of our trade association founders: In the Digital Advertising Alliance YourAdChoices program, we’ve known this to be the case for the six-plus years our Principles – and their independent enforcement – have been in-market.

Summit Snapshot: DAA Accountability Partners Offer 10 Tips for DAA Principles Compliance -- And More

July 6, 2017

Big Idea: Digital advertising is a dynamic industry. Is your business keeping up with the latest best practices? Staying in the lead of the digital ad ecosystem while adhering to DAA Principles requires proactive action and diligence.

A day before this year’s Digital Advertising Alliance (DAA) Summit 2017, we held our inaugural “Digital Advertising Accountability Workshop,” which provided the latest insights in responsible data collection and transparency through a series of engaging presentations and panel discussions.  We were able to offer Continuing Legal Education credit in eligible states, an added benefit for attorneys that also heard practical compliance advice for their clients’ benefit.

Education through Accountability: DAA Introduces its First Enforcement in Action Casebook Resource

December 14, 2016

This new DAA resource summarizes all enforcement actions reviewed through Summer 2016 by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA Principles – to bolster brand engagement and consumer trust.

This week, the Digital Advertising Alliance will start its fulfillment of our Enforcement in Action casebook – a summary of learnings from five years of U.S. enforcement of DAA Principles in the interest-based advertising marketplace.

Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide ongoing independent oversight of the DAA Principles.

Summit Snapshot: DAA Accountability Stakeholders Discuss Casework Experiences and Lessons Learned

July 11, 2016

Big Idea: Companies in the interest-based advertising ecosystem gain useful insights and understanding of their responsibilities from working with the DAA Accountability Partners as they enforce DAA Principles.

Photo: DAA Summit 2016 Accountability Panel Moderator Michael A. Signorelli of Venable LLP

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

BBB and DMA Requesting Compliance Updates from Companies Engaging in Online Behavioral Advertising

WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self- Regulatory Program for Online Behavioral Advertising.

DAA ANNOUNCES COMPREHENSIVE PRINCIPLES FOR ONLINE COLLECTION OF WEB DATA

Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising

WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation’s leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced “Principles for Multi-Site Data” that significantly expand the scope of self regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program.

DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM

NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.

United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.

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