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DAA Principles Accountability Update: DMA Releases Annual Ethics Report with Focus on Interest-based Advertising

December 18, 2018

ANA division reports a significant number of consumer complaints focus on digital content outside the scope of the DAA Principles, such as content, malware and ad placement.

This summer, one of our two independent Accountability Partners, the Data & Marketing Association, was acquired by another founding association of the Digital Advertising Alliance (DAA), the Association of National Advertisers (ANA).

Education through Accountability: DAA Introduces its First Enforcement in Action Casebook Resource

December 14, 2016

This new DAA resource summarizes all enforcement actions reviewed through Summer 2016 by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA Principles – to bolster brand engagement and consumer trust.

This week, the Digital Advertising Alliance will start its fulfillment of our Enforcement in Action casebook – a summary of learnings from five years of U.S. enforcement of DAA Principles in the interest-based advertising marketplace.

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