By Lou Mastria
Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.
Innovation at DAA Summit 2017….
As marketers continue to coalesce the customer experience through the myriad devices we interact with on a daily basis -- which comScore now estimates to be between 10 and 12 devices per household -- they are also diligently heeding ethical standards and best practices in an increasingly dynamic ecosystem.