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DAA Program

Summit Snapshot: What’s Your Privacy Team Plan?

March 17, 2017

Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support...

…Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully.

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