By Lou Mastria
Big Idea: Lawmakers care deeply about consumer privacy -- but they welcome industry self-regulation on privacy issues when they see it to be effective.
Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.
Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.