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DAA Principles

Summit Snapshot: Is the IBA Ecosystem Ready for GDPR?

August 16, 2017

Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.

This blog is Part II of II. Part I discusses what’s known as of June 2017 about GDPR regulation -- scheduled to take effect May 2018.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Heard at DAA Summit 2017...

Summit Snapshot: GDPR Policy Imperatives, Just the Facts

August 2, 2017

Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.

This blog is Part I of II. Part II discusses how some parts of the interest-based advertising ecosystem are preparing for GDPR adherence.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Summit Snapshot: How Out of Home Advertising is Using Data Responsibly

July 20, 2017

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.

Innovation at DAA Summit 2017...

Digital advertising never stops innovating -- take, for example, the out of home ad market.

As out of home (OOH) advertisers find new ways to embrace digital tech, they are increasingly relying on the bread and butter of digital advertising: data. And as leaders in out of home advertising look to a data-based future, they are also proactively dealing with questions around privacy -- a novel issue for what is perhaps the ad industry’s oldest medium.

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

Summit Snapshot: DAA Accountability Partners Offer 10 Tips for DAA Principles Compliance -- And More

July 6, 2017

Big Idea: Digital advertising is a dynamic industry. Is your business keeping up with the latest best practices? Staying in the lead of the digital ad ecosystem while adhering to DAA Principles requires proactive action and diligence.

A day before this year’s Digital Advertising Alliance (DAA) Summit 2017, we held our inaugural “Digital Advertising Accountability Workshop,” which provided the latest insights in responsible data collection and transparency through a series of engaging presentations and panel discussions.  We were able to offer Continuing Legal Education credit in eligible states, an added benefit for attorneys that also heard practical compliance advice for their clients’ benefit.

Summit Snapshot: What’s Your Privacy Team Plan?

March 17, 2017

Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support...

…Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully.

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

March 2, 2017

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement.

Digital Advertising Alliance Launches 'AppChoices in Español’ To Improve Access to DAA Mobile App for Spanish Speakers

NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

Cross-Device Guidance for DAA Principles: Enforcement Begins on Feb. 1, 2017

January 25, 2017

Our Accountability Partners are ready to begin the enforcement phase of DAA’s Cross-Device Guidance -- the next step in a process that we, as the responsible digital ad industry, started almost 2 years ago with initial development of the guidance itself.

The Digital Advertising Alliance (DAA) Principles for Interest-Based Advertising and Multi-Site Data collection and use are well established in both desktop and mobile advertising environments.

Partnering with Purpose: Keeping Effective Self-Regulation Moving in 2016 and Forward

January 13, 2017

Partnerships power the Digital Advertising Alliance (DAA) self-regulatory program. As we begin the New Year, it’s an opportune time to take stock and report on the accomplishments of the DAA in the past year.

This exercise helps us continue to be a strong partner with you, keeping in step with marketplace innovations, brand engagements and consumer expectations in the year ahead.

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