By Lou Mastria
Big Idea: Digital advertising is a dynamic industry. Is your business keeping up with the latest best practices? Staying in the lead of the digital ad ecosystem while adhering to DAA Principles requires proactive action and diligence.
A day before this year’s Digital Advertising Alliance (DAA) Summit 2017, we held our inaugural “Digital Advertising Accountability Workshop,” which provided the latest insights in responsible data collection and transparency through a series of engaging presentations and panel discussions. We were able to offer Continuing Legal Education credit in eligible states, an added benefit for attorneys that also heard practical compliance advice for their clients’ benefit.