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2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

DAA ANNOUNCES COMPREHENSIVE PRINCIPLES FOR ONLINE COLLECTION OF WEB DATA

Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising

WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation’s leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced “Principles for Multi-Site Data” that significantly expand the scope of self regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program.

Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:

The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control

July 9, 2014

This post is another in a series of summaries from our recent Digital Advertising Alliance Summit 2014.

A panel keynote session at the 2014 DAA's Annual Summit, "The Multi-Screen Majority — Preserving Consumer Advertising Relevancy and Control," offered interesting perspective on how the proliferation of digital devices and their multiple and simultaneous use by consumers is changing the landscape for online advertising.

DAA Speaks with Brands: Transparency & Choice Bring Wins for Consumers & Interest-Based Ads

July 18, 2014

This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday.

Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect

July 25, 2014

The following post is another part of our DAA Summit 2014 coverage series.

Whether at home or in the car, or at play or at work, consumers are more connected than ever before. Between smartphones, e-readers, laptops and tablets, consumers are communicating, and accessing and sharing information, using multiple platforms and devices -- and they are doing it quickly and easily.

Online & Mobile Display to Keep Growing Strong – Largely Driven by Relevance

October 13, 2014

With Forrester Research reporting online display growing by a compound annual rate of 13.7 percent through 2019, “fueled by advancements in programmatic, video and mobile media,” as reported by MediaPost last week, and with mobile expected to generate 42 percent of global ad spend growth through 2016, according to ZenithOptimedia, now is

Poll: Consumers Tell Us They Want Privacy Tools That Look and Feel the Same on Any Screen

October 23, 2014

With Zogby Analytics’ newest consumer polling, we’ve tapped consumer opinions about their use of mobile, and their attitudes toward data collection and interest-based advertising – and we’re seeing not only gratifying results overall, including a preference for relevant advertising on mobile screens specifically.

DAA's 2014 Year in Review: Momentum, Engagement & Presence

January 12, 2015

As Advertising Week 2014 drew to a close this past September, there was one remark I heard that I found to be particularly impactful, and true to its core. During one of the sessions, a U.S.-based digital marketing executive spoke of self-regulation as the “gold standard” on how to grow a realm of responsible multi-screen data collection and use for interest-based advertising. He was referring to the Digital Advertising Alliance.

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