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Consumer Research

Interest-Based Advertising – Getting a Whole Lot of Love (and Trust)

November 18, 2013

The DAA program offers the types of privacy protections that consumers want -- and having these protections present increases their trust in advertising and brands..

Two weeks ago, the Digital Advertising Alliance announced the results of a Zogby consumer research effort it commissioned which provided an opportunity to take the temperature regarding U.S. consumer attitudes about their Internet experiences, and their understanding of how advertising (and interest-based advertising) helps to finance the quantity, quality and diversity of content they experience there.

In California Privacy Debate, It’s Helpful to Listen to Real People

February 4, 2019

DAA Survey spotlights voice of California consumers in privacy & security legislative priorities.

On complicated technology policy issues, one voice is too often absent: the people who would be affected. As California grapples with the implications of the nation’s most far-reaching privacy law, it’s time to bring those consumer voices into the debate.

 

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