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Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use.

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

March 2, 2017

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer Trust through Dynamic Self-Regulation” – representing the pace of innovation in our field and the enhancement and advancement of our program to keep in step with consumers and their brand engagement.

Digital Advertising Alliance Launches 'AppChoices en Español’ To Improve Access to DAA Mobile App for Spanish Speakers

NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

That Icon That You See? Yeah, You Know Me.

September 29, 2016

Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.

One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were first launched, but – happily – we’ve made significant progress since then.

More Than 10 Million Consumers Exercise Choice through the DAA

September 14, 2016

Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (aboutads.info/choices).  While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual mechanisms.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

DIGITAL ADVERTISING ALLIANCE (DAA) ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.

WHITE HOUSE, DOC AND FTC COMMEND DAA’S SELF - REGULATORY PROGRAM TO PROTECT CONSUMER ONLINE PRIVACY

DAA Announces Plans to Expand Program Consumer Choice Mechanisms

WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers.

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

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