Consumer Control and Choice
By Lou Mastria
With 52.6m Americans using Spanish as their primary language – and as many as 41m speaking only Spanish – we believe consumer education and privacy protection developments in Spanish are every bit as crucial as their English-language counterparts.
Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.